Business owners are challenged with making sense of the complex and ever-changing digital marketing landscape. There are dozens of tactics and techniques, plus hundreds of tools available. Making sense of it all is a full-time job itself – but business owners don’t have time for that and often can’t safely hire someone with experience to maximize their digital marketing potential. In *Getting Digital Marketing Right,* business owners are given a guide to developing a strategy. This strategy ensures that digital marketing efforts are aligned to the vision and goals of the company, while producing optimal return-on-investment. By understanding the function of a digital sales funnel and the five steps of the strategy, business owners will avoid the tangled mess of tactics, techniques, and tools and focus instead on a simplified process for business growth, goal attainment, and powerful marketing.
Targeted Age Group: 18+