Data is the matchmaker between a Brand and the consumers, as it can profoundly change their relationship status. Today there is a different amount of data available in each business and modern Media agencies act as the trustees of successful business transformations.
This book is about making best friends with data, mitigating uncertainty, and forming winning media strategies. Some simple, yet mind troubling questions for marketers, managers, stakeholders and media planners, that this book answers:
What are the most important KPIs in Business and Media?
Is there a way to quantify how money spent on advertising can affect a brand’s sales?
How can simple Statistics describe the Media market?
How can a media planner utilize econometric models to create simple and effective planning tools?
What is an efficient use of Predictive Analytics?
What is Attribution?
What is the future of Media agencies and Business analytics?
Links to download free book – Always double check the price before you download – sometimes there are price glitches or unexpected price changes.
This book is free from 12/04/2020 until 12/04/2020.
About the Author
Holding a Ph.D. in Applied Statistics, Dimitris is an Athens based statistician working as Head of RDI Statistics Department at the Greek National Documentation Center. He has worked as Research & Insights Strategist at one of the largest marketing and communications companies in the world and he specializes in Communications Planning, Consumer Behavior Analysis and Strategy for multinational companies, maximising Return On brands’ Investments. He has been involved in several econometrics projects for local and multinational companies. He is an adjunct lecturer in Statistics at the National and Kapodistrian University of Athens (UOA) and at the Athens University of Economics and Business (AUEB) and also the co-author of two academic books in Operational Research, that are distributed in over 60 University departments in Greece. He has worked as a postdoctoral researcher at University College London (UCL) and UOA and his work is published in international scientific journals and announced in international scientific conferences.
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