Keen to turn your users into paying customers? Concerned that your conversion rates are too low?
This book is short but densely-packed, providing a process to follow and quick wins along the way. It’s punchy, informative and packed full of learning moments.
It delves into the specific things you need to do at each step of the ecommerce funnel, regardless of what you are selling.
Create landing pages that don’t cause users to bounce and search pages that help people find what they need. Design product pages that answer all your users’ questions and checkout flows that don’t see big drop-offs.
This is a brilliant way to quickly learn the important facts about ecommerce UX, and particularly well-suited for beginners.
Links to download free book – Always double check the price before you download – sometimes there are price glitches or unexpected price changes.
This book is free from 01/09/2018 until 01/12/2018.
About the Author
Matt Isherwood is a UX consultant who helps ecommerce sites improve their design via qualitative and quantitative data. He writes regular blogs and articles on UX design, as well as having written two books on the subject.
He started his career at the BBC, before being the lead UX designer at onefinestay, and teaches workshops and courses at General Assembly in London. He now specialises in working with growing start-ups.
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