This book is bargain priced from 04/14/2014 until 04/20/2014
PR (public relations) is a vital part of any author’s marketing toolkit. Not just because it is free, it’s extremely powerful and quite under-used. Yet it isn’t difficult.
PR is about being available, being friendly, and having information to send to people who ask for it. Those people could be reporters, bloggers, reviewers, or anyone who may be interested in your book, your message, and your author brand.
How PR Can Help You
You could get started on a PR campaign right now. All you need to do is write a press release and send it out online via a free online press release distribution service.
Press releases are one of the most important tools of PR. Lots of authors struggle with this but it is a learned skill that you can easily pick up. You could even send out duff press releases and still get good backlinks and SEO for your site and social proof for yourself. Not that you’ll have to, after reading this book!
It’s all about social proof. You need to make sure that you’re everywhere, should reporters decide to come looking for you. Your frequent sending of press releases and posting on social media should make that much, much more likely. Establishing yourself as an expert will also help that, too.
Use the tips and techniques in this book to build your own personal database of reporters and other contacts, improve your social media skills (so you don’t waste time but do reach the right people), and make sure that your author brand and reputation – both online and off – are the best they can be.
This book will show you:
* What PR is – and what it isn’t.
* How to find great lists of reporters using a little-known method.
* How to find the ‘story’ or hook in your book to turn it into a great press release.
* The best free press release distribution services.
* The PR possibilities of your website.
* How to set up a ‘press room’ on your website.
* The PR possibilities of social media.
* What to do next time you publish a book, for maximum PR exposure.
and lots more.
PR for Authors comes with free membership of a ‘secret’ Facebook group. In the group, the authors of the book are available to chat and discuss book marketing opportunities, what’s currently working, and what isn’t worth bothering with. You will also have access to free training webinars which cover all aspects of publishing and promotion – and you’ll get the chance to have the authors take a look at your press releases to see if you’re on the right track.
Targeted Age Group: Adult
Book Price: $0.99
Link To Buy Bargain Book
How is Writing In Your Genre Different from Others?
Writing for authors is fun because it helps people. I wrote my first ‘For Authors’ book about the site Goodreads, because I had had trouble myself learning how to use it. When I realized I wasn’t the only one, I documented my research, tested it some more, and got it into book (and course) form. I’m so glad I did as the feedback I have had has been really touching.
What Advice Would You Give Aspiring Writers?
Just do it. Write everything, everywhere. Be sure to read as well, as you will start to emulate the good writing and see the errors in the bad stuff!
What Inspired You to Write Your Book?
I worked in PR and learned the necessary skills from a PR genius but, actually, they aren’t that difficult to learn! Yet most authors feel unable to string a press release together. It’s a pity, because they are easy to do and great at improving SEO and social proof. With some targeting, you can start to get noticed by reporters, too.
I wrote the book because I realized I had something to offer to other authors – to show how easy it is to put together a press release, to find reporters, and to incorporate PR into everything you do.
About the Author:
Michelle Campbell-Scott started writing at an early age and her greatest achievement so far was when her school chose to stage one of the plays she wrote. Her experience with that convinced her to stay away from directing though!
She has had various professions, including high school teacher, business trainer, and public relations executive.