Business owners are challenged with making sense of the complex and ever-changing digital marketing landscape. There are dozens of tactics and techniques, plus hundreds of tools available. Making sense of it all is a full-time job itself – but business owners don’t have time for that and often can’t safely hire someone with experience to maximize their digital marketing potential. In *Getting Digital Marketing Right,* business owners are given a guide to developing a strategy. This strategy ensures that digital marketing efforts are aligned to the vision and goals of the company, while producing optimal return-on-investment. By understanding the function of a digital sales funnel and the five steps of the strategy, business owners will avoid the tangled mess of tactics, techniques, and tools and focus instead on a simplified process for business growth, goal attainment, and powerful marketing.
Targeted Age Group: 18+
Book Price: $0.99
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About the Author:
David Bradley is the founder of Primal Digital Marketing. Born and raised in North Providence, Rhode Island, he decided to develop a business that would serve his communities in Rhode Island and through the global connection of the internet.
Driven by an intersection of passions in emotional intelligence, communication, psychology, technology, neuroscience, and marketing, David’s purpose is to help others realize their growth potential and experience the benefits of effective and efficient digital marketing.
David studied Marketing and Operations Management at Rhode Island College, where he joined the Emerging Leaders program, frequented the Dean’s list, and graduated Cum Laude and a Presidential Scholar.
He went on to pursue his MBA focused in marketing at Providence College where he served as a Business Education Innovation fellow, developing a scenario-based project, “Leadership Styles in Decision Making”, for MBA students and an undergraduate colloquium.